Grab a taste of Coca-Cola Life at your nearest grocery store, or online with Amazon and AmazonFresh. If you're a child of the '70s, there's a good chance you've been mourning the loss of Tab, Coke's first diet drink that was launched nearly 60 years ago. 4.5 out of 5 stars 126. ", http://adage.com/article/cmo-strategy/coca-cola-unveils-global-packaging/303613/, "Coke to introduce low calorie green fizz", "Coca-Cola Life will launch in France, Belgium and Netherlands", "Coca-Cola com Stevia e 50% menos açúcares", "Llegó a Chile Coca-Cola Life®, la primera bebida cola baja en calorías endulzada naturalmente con stevia y azúcar - Coca-Cola Chile", "Le Coca-Cola Life à la stévia arrive en janvier 2015 en France", "Coca-Cola Life mit Stevia-Süße: Coca-Cola Deutschland", "Coca-Cola Life: Der Nepp mit der grünen Cola", "COCA-COLA LIFE è arrivata anche in Italia", "Coca-Cola launches new campaign to celebrate 100th anniversary of bottle", "Coca-Cola Life Arrives On Shelves Nationwide", "Dagligvarer: Nå kommer Coca-Cola Life til Norge - Dinside Økonomi", "Green is the new red for Coke Life opening", "Have you tried the new Coca-Cola in the UAE? It was first launched in Argentina in June 2013. In May 2018, Coca-Cola Life was replaced in New Zealand by Coca-Cola Stevia No Sugar. [46][47], Product label on 12oz can sold in the US Market. How much does an individual bottle of this cost? [36] The can label indicates 28 mg caffeine per 12 fl.oz.[37]. Introduced January 2018, it is only available in 500ml quantities (as of January 2018). Coca-Cola says “Bye Felicia” to its first Diet Soda! Coca-Cola Life tried to co-exist with Diet Coke and Coca-Cola Zero[11] in the Argentine and Chilean market, but it has been slowly removed from those markets due to its low reception from customers. We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. 2020 just got worse for Tab cola drinkers! [7][23] The release of Coca-Cola Life is the first Coca-Cola product launch in the U.S. since 2006. Shutterstock. The company said select Coca-Cola products will be discontinued by Dec. 31, the newspaper reported. “They got me face down on the pavement, just ‘cause I’m a Black man in America.”. Coca-Cola to Discontinue Zico, May Drop Coke Life Beverage company wants to streamline lineup by dropping less-popular versions of Coke and Diet Coke The new Coca-Cola beverage in the green packaging is a mashup between Coke and Diet Coke, with 35 per cent lower kilojoules. $20.00 $ 20. Reviews. Despite Coca-Cola Life sales very quickly going into freefall, Coca-Cola remained surprisingly upbeat about its prospects. [30] The nutrition data on the Canadian version of product shows 25g carbohydrates (25g sugar), 100 calories and 70 mg sodium and 15 mg potassium per 500ml. In early 2017, the brand was dropped due to poor sales and replaced with 'Coca-Cola with Stevia', which contains less sugar than Coca-Cola Life.[28]. A two-part video series appealing to millennials and Gen Z voters. Combine this with a £10m investment in Coca-Cola Zero, which went on to become Coca-Cola Zero Sugar, and you might get a slightly clearer idea of why Coke Life … Coca-Cola Life was a lower-calorie version of Coca-Cola, made using stevia and sugar as sweeteners. Nationwide distribution began on November 4, 2014. April 2019, "Coca-Cola Life: the new version of the soft drink created in Chile and Argentina", "Is The New Coca-Cola 'Life' Healthier Than Regular Coke? In Coca-Cola’s international portfolio, Vegitabeta (Japan) and Kuat (Brazil) will also be discontinued. [34], Coca-Cola Life was released in limited areas in Summer 2014 with the product being sold at a number of locations of The Fresh Market grocery store. [35] The nutrition data on the US version of product shows 24g carbohydrates (24g sugar), 90 calories and 35 mg sodium. Amazon.com: Coca-Cola Life. On Wednesday, July 1st, The Coca-Cola Company announced they would be discontinuing an entire beverage brand and laying off over 300 employees. Less than three months after Coca-Cola announced it would discontinue its Odwalla brand drinks, the beverage giant announced it will discontinue … (The article in The Grocer did not specify which products Life was tested against.) In Argentina, the launch of Coca-Cola Life placed an emphasis on the recyclable bottle. The commercial shows the parents going through common hardships of young parenthood, such as getting little sleep, having a toddler make a mess in the house, etc. Coca-Cola is Discontinuing 200 Drink Brands Including Odwalla & ZICO Coconut Water. Toward the end of the commercial, the father closes his eyes and takes a long drink from a Coca-Cola Life bottle. In stock on November 7, 2020. [citation needed] Due to decrease in sales, and increase of Coca-Cola Zero Sugar sales, Coca-Cola Life was discontinued in the UK in June 2017. Other regional releases will also be retired, such as Northern Neck Ginger Ale, Delaware Punch, Japan’s Vegibeta, and Brazil’s Kuat. He opens his eyes, and while still drinking, his wife shows him a "positive" pregnancy test result. Critics opine Coca-Cola Life is simply a marketing gimmick or "greenwashing" of its outdated image with the original Coca-Cola drink. Ingredients:[36] CARBONATED WATER, CANE SUGAR, CARAMEL COLOR, NATURAL FLAVORS, PHOSPHORIC ACID, POTASSIUM BENZOATE (TO PROTECT TASTE), CAFFEINE, *STEVIA LEAF EXTRACT (STEVIOL GLYCOSIDES PROCESSED FROM STEVIA LEAF). By Jenna | Staff Writer. 00 ($0.28/Fl Oz) Save more with Subscribe & Save. [39][42], The Grocer magazine in the U.K. conducted a blind taste test among seven of its staff members in June. Coca-Cola Life is a lower calorie variant of Coca-Cola made using the extract of stevia leaves. Coca-Cola Life was launched in Argentina in June 2013, in Chile in November of that year, in Sweden in June 2014 and in the UK in September 2014. Mexican Coca-Cola Glass Bottles, 12 fl oz, 6 Pack. Terms & Conditions [6], Coca-Cola Life contains sugar, but uses less sugar than traditional Coca-Cola. [35] "Parents" is a humorous commercial featuring a young married couple receiving news about their first pregnancy. Oct 26, 2020 @ 12:10 PM MDT. “Because scale is the algorithm that truly drives growth.”. [1] It was created in Argentina and Chile after five years of research together in these countries. We have drinks and beverages for everybody and every occasion. HYPEBEAST® is a registered trademark of Hypebeast Hong Kong Ltd. Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more. [7] The company plans to host 4,000 events at stores where people can sample the drink for free. Start your review of Coca-Cola Life! Going forward, the company will focus on the biggest brands, like Coke and Sprite. Coca-Cola Life was launched in Argentina in June 2013, in Chile in November of that year, in Sweden in June 2014 and in the UK in September 2014. In a video news segment produced from the taste test, Wallop says that most people could tell the difference in taste between Coca-Cola classic and Coca-Cola Life, although many people told him they preferred the taste of Life. ", "Coca-Cola Life disappears from Australian shelves", "Kiwis First In The World: Coca-Cola Stevia No Sugar Launches", "Coca-Cola Life verschwindet aus der Schweiz", "Coca-Cola Life - 12 oz | Coca-Cola Product Facts", "New green Coca-Cola 'Life' to make its European debut", "Coca-Cola Life's Viral Commercial Named In AdWeek's 'Best Ads Of 2014, "Heartwarming Coca -Cola Life commercial from Argentina showing trials tribulations parenting", "Coca-Cola accused of 'greenwashing' with launch of sugar-reduced Coke Life", "Coca-Cola Debuts "Life" Brand, Highlights Deadliness Of Regular Coke", https://en.wikipedia.org/w/index.php?title=Coca-Cola_Life&oldid=990032304, Articles with dead external links from July 2019, Articles with permanently dead external links, Articles with unsourced statements from April 2016, Articles with unsourced statements from May 2019, Creative Commons Attribution-ShareAlike License, Australia (branded as 'Coca-Cola with Stevia'), This page was last edited on 22 November 2020, at 11:43. What appears to be a look of horror on the father's face (his eyes widen) turns into a look of joy and excitement.[45]. By the end of July, you'll no longer see … [23] To help with its advertising and public marketing campaign, the company hired Fitzgerald and Company to develop strategy and promote the product on social media. [39] The offering was the first new Coca-Cola product introduced in the U.K. in eight years. By CNN Staff | October 16, 2020 at 12:17 PM EDT - Updated October 16 at 2:10 PM (CNN) - If you’re a child of the 60′s or 70′s, you might remember the soda Tab. By adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse. The company insisted in connecting the roll-out of Life with its stance on promoting health. Get … Other discontinued products include Odwalla, Coca-Cola Life, Diet Coke Feisty Cherry, Neck Ginger Ale, Delaware Punch, Vegitabeta, and Kuat. “This isn’t about paring down to a specific number of product offerings under our brands. On October 16th, the Coca-Cola Company announced that it will be discontinuing Tab Soda … In order to optimize its business “for growth and scale,” the Coca-Cola Company is now realigning its portfolio, removing from its offerings some of the weaker performing beverages. Coke Life, 7.5 Fl Oz Mini Can (Pack of 18, Total of 135 Fl Oz) 4.6 out of 5 stars 144 Green Cola - Zero Sugar, Zero Calories, Naturally Sweetened with 100% Stevia Leaf Extract, Carbonated Soda, 100% Cola … Coca-Cola released a television ad in Argentina called "Parents" to promote Coca-Cola Life. [7], The drink was available in glass bottles, plastic bottles, and aluminum cans. Fresca’s back! [41], In August, The Telegraph sent a correspondent, Harry Wallop, and a film crew onto the streets of Victoria to conduct a taste test of random people. October 22, 2020. Specifically, the company promoted lower obesity rates and more active lifestyles among British people. Due to decrease in sales, and increase of Coca-Cola Zero Sugarsales, Coca-Cola Life was discontinued in the UK in June 20… All beverages being discontinued will cease production by the end of 2020. “We’re challenging ourselves to think differently about our brands to accelerate our transformation to a total beverage company,” said Cath Coetzer, the company’s global head of innovation and marketing operations. Argentina in June 2013 may earn a small commission via … Select Coke products be! An emphasis on the recyclable bottle use stevia in connecting the roll-out of Coca-Cola Life was replaced in New by. ( $ 0.28/Fl oz ) Save more with Subscribe & Save mexican Coca-Cola bottles! 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